Softer + Wild
From the shop owner
Softer and Wild was established in 2016, in Lewes, East Sussex. Made entirely in Britain, our designs are described by many as Scandinavian in style. Softer + Wild’s figurative patterns, botanicals, animals, and whole worlds are made by little pieces and figures.
We have full traceability of our materials and all our items are produced in a very ethical workplace, that values the people who work there and cares about the environment.
Why we love
Softer + Wild
Softer + Wild actually made me fall in love with a pair of oven gloves. That's a strong start. I keep returning to their Etsy page and every time there is something there that I love. If anyone wants to buy me a gift, just go here. Tatiana and Paula's fabulous fabric designs just really hit the sweet spot. A gorgeous selection of subtle Scandinavian and Nordic hues sit alongside brighter designs - and this heady mix just has me wanting it all.
Perfect for a house-warming gift, Softer + Wild have a beautiful selection of aprons, tea towels, oven gloves and even a selection of prints. I would personally adore a set of napkins (though this could be my own version of a mid-life crisis). It's a great place to go and have a virtual mooch. And as their products are all made ethically here in the UK, it ticks all the boxes.
Check out their website at or head to their Etsy page by clicking the Shop button below. There are some great offers to be had by signing up to their website too. Enjoy!